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Be Curly Advanced line provides 72-hour frizz protection in high humidity.
April 24, 2024
By: Lianna Albrizio
Associate Editor
Aveda has launched a new lineup of products created specifically for curls, coils and waves. Be Curly Advanced was developed to provide plant-powered solutions that address the specific needs of curls, coils and waves. These new, silicone-free formulas were made for performance, with every product clinically tested across key indicators of curl performance, per the brand. These include frizz protection, hydration, strength, shine and definition. The collection stemmed from th...
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